UK Style by French Connection is a collection sold exclusively through Sears department stores across America. 101 London has helped re-energise the brand this year, by giving it an identity that America could relate to: ‘UK Style By….’. Working with VICE magazine in the States, we found ten, interesting people on the cusp of ‘making it’ in their chosen profession to photograph for the campaign. Shots by regular VICE photographer Bryan Derballa.
ECD: Rich Flintham, Mark Elwood