Out of Print was an installation at 4 Cromwell Place that ran during London Design Festival in 2012.
With the growth of digital media we are faced with unprecedented levels of data. We now find ourselves at a saturation point. By attempting to consume ever more, we end up understanding less. In this context, news and media are becoming redefined to fit our shortened attention spans.
How do we make sense of all the information we consume and not get lost in the process? With traditional printing techniques and language processing software, Out of Print explored this question.
Using currently trending news, an online application allowed users to generate seemingly random headlines. These headlines were printed using a custom-built letterpress, forming a growing collection exhibited as part of the installation.
Both the software and the print process produce unexpected results.
The distortions and juxtapositions in language generate headlines that are profound and confusing in equal measure; not unlike our evolving relationship with digital media.