Levi's Curve ID launch

Levi's Curve ID bespoke tailoring service launch at the Levi's flagship store on Regent street. During my work at exposure I was involved in designing  the e-invite, press pack and in-store navigation for the main event. The “fit session,” will include measurement of your inseam, waist, and hips by a stylist, and a personal consultation that will result the determination of your body type according to the new fits. Curve I.D includes three different body types. As a solution, I came up with 3 tape designs, one for each fit. The tapes were later used throughout the space as well as for the event collateral.

Electronic invite //

Press pack //

Press pack fold out //

In-store event space //

Tapes in-store //