Out of Print was an installation at 4 Cromwell Place that ran during London Design Festival in 2012.
With the growth of digital media we are faced with unprecedented levels of data. We now find ourselves at a saturation point. By attempting to consume ever more, we end up understanding less. In this context, news and media are becoming redefined to fit our shortened attention spans.
How do we make sense of all the information we consume and not get lost in the process? With traditional printing techniques and language processing software, Out of Print explored this question.
Using currently trending news, an online application allowed users to generate seemingly random headlines. These headlines were printed using a custom-built letterpress, forming a growing collection exhibited as part of the installation.
Both the software and the print process produce unexpected results.
The distortions and juxtapositions in language generate headlines that are profound and confusing in equal measure; not unlike our evolving relationship with digital media.
While at 101 London, I worked on the National Art Pass campaign.
The campaign has launched under the banner of ‘Art Unlimited’, underscoring the sheer breadth and depth of artistic exploration the Pass enables. The campaign comprises outdoor activity around key cultural hubs including London, Edinburgh and Bath and continues into the cities’ galleries, museums and historic houses. Alongside 48 and 6-sheet posters, bus takeovers and ticket-barriers, we also produced a new ‘Art Guide’ for the galleries themselves, beautifully shot by photographer Tom Brown, that lets artlovers everywhere know what’s on, and how and where to save.
ECD: Mark Elwood
The Mobile Reputation Index is a programme of research into the perceptions of the mobile industry held by government stakeholders around the world.
During my time at Stereo Creative, I worked with GSMA to create a brochure and produce simple infographics to convey mobile data in a compelling yet corporate direction.
Building on the celebrated launch of the National Art Pass, the latest campaign for the Art Fund puts several of the works of art it has helped to save for the nation to the best possible use…to encourage yet more buyers of what has been called ‘the art Oystercard’.
Created while at 101 London
ECD: Mark Elwood
While at 101 London, I was invited to help design the posters for the new Valentino exhibition which opened in Somerset House in November 2012. ‘Valentino: Master of Couture’ focus’ on the Italian designers haute couture designs and the posters are designed to reflect his iconic status.
Identity for Bou Tea – a tea shop in the heart of bustling Covent Garden Opera Quarter. The interior was designed by &Made design collective and myself. I worked on branding as well as designing the signage, the Bou Tea menu board and all of the related print collateral.
UK Style by French Connection is a collection sold exclusively through Sears department stores across America. 101 London has helped re-energise the brand this year, by giving it an identity that America could relate to: ‘UK Style By….’. Working with VICE magazine in the States, we found ten, interesting people on the cusp of ‘making it’ in their chosen profession to photograph for the campaign. Shots by regular VICE photographer Bryan Derballa.
ECD: Rich Flintham, Mark Elwood
Design for 101 London website.
Vera Chapter One is is a multi-disciplinary project that recreates a fictional character’s material and sensorial world. Thirty-one photographs from a girl’s family were found a few years ago in a second hand shop in Brighton, these images have become the beginning of all of our narration.
A print titled 'Secret Alphabet' was my response to the brief. The hand printed poster consisted of maritime code signals, commonly used in and around various seaside towns including Brighton- Vera’s hometown. The print featured a hidden gloss UV layer that revealed a hidden message.
The BBC wanted to refresh the look of all their Radio brands iTunes rooms, to make them more vibrant and engaging.
While working at Stereo Creative, I created a set of designs from the existing BBC radio brand assets. The BBC radio iTunes rooms now have designs that really engage their audience looking for podcasts from their favourite shows.
A Look book for Biba, an iconic British brand.
Designed while working at Exposure.
As well as working on Olympia album outdoors campaign, I was commissioned by Bryan Ferry and EMI records to create a series of extended promo videos to promote the making of the Olympia documentary. The material was also featured on the special edition Olympia DVD.
Poster campaign for French Connection SS/12.
ECDr: Richard Flintham.
Designed while at 101 London
Behind the scenes video featuring Kate Moss for the new Bryan Ferry album cover "Olympia". The video was commissioned for the exclusive ITunes download by Bryan Ferry and EMI records. As well as filming and producing the video, I worked on the outdoor ad campaign for the album.
As well as being a tour photographer I worked on a number of merchandise for Bryan Ferry during his UK tour including promo material for 'You Can Dance' - a remix track.
Avios print and outdoors campaign.
ECD: Richard Flintham, Mark Elwood, Johan Dahlqvist.
The benches comissioned by Bloomberg toy with the idea of the spectacle and spectating. The seat displays an image of typical bench life (eating, sleeping, kissing etc) through the use of CNC punching. In the notion of ‘people watching’ in parks, these four benches are situated in a circle, each one looking onto the back of another. Whilst from a distance the holes punched into the backs of the benches create images of life often found in the park, these holes also provide small spying holes to view others from when seated. Designed for the London Architectural Biennale 2004, the bench still stands in St John’s Park, Clerkenwell.
Art Guide mobile app design for Artfund.
Created while at 101 London